While still in his teens he took over the management and conceived the idea of establishing a name for his wine and selling it in bottles, a procedure hitherto unheard of in the U.S. Garrett had been in the wine business since 1876, when he was thirteen and began work in the North Carolina vineyards his father and uncle had bought at the close of the Civil War. It took a very practical man to promote the only American wine whose name almost everybody knew - Virginia Dare. The development of a wine industry in this country comparable to that in France would wipe out unemployment and provide a shortage of labor able to absorb further technological unemployment for a generation to come.” At the same rate of man-hours per gallon the production and distribution of 4,810,000,000 gallons of wine would give employment to 21,000,000 people. If we apply these figures to this country we have 130,000,000 people each consuming thirty-seven gallons of wine a year, which makes 4,810,000,000 gallons of wine. About 7,000,000 people are employed in France in the growing of wine grapes, wine making, and in the transport and sale of wine. The population of France is less than one-third that of the U.S. “In France the average per-capita consumption of wine is thirty-seven gallons a year. Garrett resumed his monologue into the mouthpiece. Garrett might perhaps have become bitter … The cylinder began to whir beneath the sharp sapphire and Mr. If he had not so persistently kept his mind upon utopia, Mr. Garrett didn’t like to be reminded of that. Garrett the Dean of American Wine Growers, although sometimes Mr. Garrett could talk about a vineyardist’s utopia. Garrett’s hoarse voice and the soft burr of a sliver of jewel scraping against the wax cylinder that was Mr. Outside, the holiday traffic rumbled through East Seventy-ninth Street, making jagged discords in the shrill music of the sleet upon the windowpanes inside the only sounds were Mr. A utopia of vineyards stretching southward to the Gulf and northward to the Lakes and across the debt-ridden farm belt down to where California pokes a long fingernail into the tropics.
Paul Garrett sat nursing a fever and talking about utopia.
CALIFORNIA CHABLIS WINE WINDOWS
It does not reflect the cultural sensitivity that we at Fortune observe today.įine sleet beat a painful tattoo against the windows of the Manhattan apartment in which Mr. One additional note: The writing below is a product of its time. surpassed France and became the world’s largest wine consumer - by total volume, not per capita - a far cry from the situation in 1934. Today, California is one of the finest wine regions in the world.
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